I just got done reading Moz’s Beginners Guide to SEO and I wanted to write about the tips that stood out to me. It was a comprehensive 10 chapter guide that supplied much more information than I’m going to talk about, so if you want more information then just follow the link.
This is something I hope I’m doing right on my first business with Garage Repair Near You. The guide gives a link to an article that talks about how to prevent yourself from doing keyword cannibalization. First I’ll tell you what it means. Keyword Cannibalization occurs when you have multiple pages targeting the exact same keyword. When you do this, Google has no idea which page is the correct one to go to when someone types your keyword in. My site targets similar key words in its blog posts and they all link back to the home page. The point of the articles on my site are to direct the user back to the homepage so they can solve their problem. If the post helps them solve their problem on their own that’s fine too. But most people would rather have someone else do it for them, especially if I provide a link to such a service for them.
If the web is a city, links are the streets that search engines use to navigate it. The more links you have the better off you are. Links are also like votes. The more links you have the more popular your site is, and the more likely it is to show up on top of search results. You’ll notice above that I have a link to my site. I do not think this will help at all. For one thing this blog isn’t at all popular. In fact it’s probably almost invisible. For another thing it’s my site, which devalues the link. Link building is about getting quality sites to link to your sites in one of a number of ways. Sites can link to you because your content is simply that good and they want to share. You could also find sites you want to link to you and email them. I believe that is what I will need to do since my site is so young.
The links on your site are also important. You need a good link structure so that Google can crawl all of your site. You can have the greatest content on the web, but if Google can’t get to it then it does you no good.
This topic was difficult for me. I’m not quite sure where to draw the line on this. My company that I mentioned above for example is only about one thing. So I think it can be easy to fall into the trap of keyword stuffing. This is a problem because Google does not like sites that do keyword stuffing. For example, the topics of the different posts on my site are all different, but they all target similar, if not the exact same in some cases, keywords. Does this mean I’m keyword stuffing? I’m really not sure. I’d have to get somebody with a little more experience to help me out in this area.
Overall I learned quite a bit even though I’ve been studying SEO for months now. Some of it reinforced things I’d already learned and some of it was new to me. Overall I’d recommend this to anybody who wants to know about SEO and how it actually works.